Juliana Goh
" I love getting my hands dirty, that is the way to empathise with my team on the ground "
Juliana brings more than 17 years of digital and customer experience design to the table. She loves translating design into business language, bridging the gaps between the designers and business.
Juliana's strengths are also stakeholder management, listens and communicates well with others within and outside Dimbulah. She loves leading, guiding her teams and cultivating the right Design methodology. Her design strengths on Design Thinking enables her to solve any small start-up to large-scale companies problems. One good example is KPMG Clubhouse Spatial Design - an end to end design process from Discovery to Delivery: https://julianagoh.design/kpmg-clubhouse .
Known for delivering quality stuff, she provides creative solutions & meeting deadlines. She is motivating and creates a fun + fuss-free working environment even during its up-peak season. Her philosophy to be a good leader is about empowering your team members and to be part of the journey.
Juliana's strengths are also stakeholder management, listens and communicates well with others within and outside Dimbulah. She loves leading, guiding her teams and cultivating the right Design methodology. Her design strengths on Design Thinking enables her to solve any small start-up to large-scale companies problems. One good example is KPMG Clubhouse Spatial Design - an end to end design process from Discovery to Delivery: https://julianagoh.design/kpmg-clubhouse .
Known for delivering quality stuff, she provides creative solutions & meeting deadlines. She is motivating and creates a fun + fuss-free working environment even during its up-peak season. Her philosophy to be a good leader is about empowering your team members and to be part of the journey.
KPMG Clubhouse Launch
Team lunch during KPMG days
Design Mentorship
IBM Austin trip
Samsung Designers Hang-out
Design consultant to a start-up @ Innovfest
Samsung Team Gathering
Colleagues turn friends from Samsung
What I do as a Design Leader, Design Mentor & a Design Consultant...
Customer Experience Design Strategy — Business Design Strategy — C-Suite/ Senior/ Business Stakeholder Management — Design Leadership — Design Proposal — Design Thinking Methodology — User Research — User Qualitative/Quantitative Interview — Synthesis Research Data — UX wireframe — InVision Prototype — UI Design — Design Systems — Brand Strategy — Design Mentorship on Career Growth
My Experiences
AT THE MOMENT...
CX Design Partner / Consultant / Mentor
CO-FOUNDER - UNIGONS DESIGN CONSULTANCY
ROLE:
@ Global Bayer - Digital Transformation
- Define Moments that Matter for HR
- Define and Drive CX strategies and journeys in key markets: China, Germany and US
- Discover customers unmet needs and identify opportunities to align with their business strategies and capabilities
- Define and Design product/services hypothesis, validating with the customers
- Design and create product prototype for user testing
- Advocate CX design, plan and run workshops
- Pitch and present why CX to Bayer key stakeholders (HOD, Global Head, etc...)
- Create innovative business opportunities
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June 2020 - Jan 2020 (CoE cease operations)
Head of Global Data Experience Design CoE
DENTSU AEGIS NETWORK
ROLE:
Meant to set up 20 man-team (business strategy designer & product manager)
Drive a scalable and robust “Glocal” creative and design capabilities that are data-driven experience design.
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Jan 2018 - Jun 2019
Head of Design + Internal Innovation
KPMG DIGITAL VILLAGE
ROLE:
Set up, hire and lead a team of 13 men-team ( 5 UX, 3 UI & 5 Product Managers )
Drive internal innovation through Design and transform traditional solutions delivery mindset into DesignOps.
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Apr 2017- Dec 2017
Design Partner + Adjunct Lecturer
AR START-UP + NANYANG POLYTECHNIC
ROLE:
Passionate in making education more enjoyable through technology. Partner as a Design Consultant to a AR/VR SG-SUZHOU start-up to innovate the publishing space.
Design Partner + Adjunct Lecturer
AR START-UP + NANYANG POLYTECHNIC
ROLE:
Passionate in making education more enjoyable through technology. Partner as a Design Consultant to a AR/VR SG-SUZHOU start-up to innovate the publishing space.
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Feb 2016 - Apr 2017
Asean Design Director
IBM iX
ROLE:
Set up, hire and lead a team of 8 UX Designers (SG, MY, TH & ID)
Transform the way IBM does business by cultivating internal and clients IBM Design Thinking methodology.
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Jun 2013 - Jan 2016
Regional Creative Director
SAMSUNG ASIA
ROLE:
Set up, hire and lead a team of 7 Designers (UX, UI, Art)
Connecting customer experiences across all Samsung smart devices.
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Jul 2012 - May 2013
Associate Interactive CreativeDirector
POSSIBLE WORLDWIDE
ROLE:
Set up, hire and lead a team of 8 Designers (Digital, Motion, Art, Animation)
Attract, acquire to retain customers through marketing campaigns
Asean Design Director
IBM iX
ROLE:
Set up, hire and lead a team of 8 UX Designers (SG, MY, TH & ID)
Transform the way IBM does business by cultivating internal and clients IBM Design Thinking methodology.
-------------------------------------------------------------------------------------------------------------------------------------------------
Jun 2013 - Jan 2016
Regional Creative Director
SAMSUNG ASIA
ROLE:
Set up, hire and lead a team of 7 Designers (UX, UI, Art)
Connecting customer experiences across all Samsung smart devices.
-------------------------------------------------------------------------------------------------------------------------------------------------
Jul 2012 - May 2013
Associate Interactive CreativeDirector
POSSIBLE WORLDWIDE
ROLE:
Set up, hire and lead a team of 8 Designers (Digital, Motion, Art, Animation)
Attract, acquire to retain customers through marketing campaigns